Ludovic Picard
Associate Director ludovic.picard@pixit.com

Rue de Genève 75
1004 Lausanne - Suisse

Main: +41 21 313 42 50
Fax: +41 21 313 42 59

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PIXIT NEWS 02.2009

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“Beauty Studios” by Maybelline NY & Pixit

Maybelline NY innovates by creating a first ever “make-up studio” reserved for 200 privileged guests in Geneva and Zurich. New York ambiance and professional make-up tips, shown live on a big screen! A Pixit production.

For those who ever dreamed of having absolutely perfect make-up, Maybelline NY organized, with the support of Pixit, the first “Beauty Studios” event dedicated to professional make-up.
Exclusive to 50 special guests and their best friend, these pioneering events in Switzerland did not fail to reveal the participants' enthusiasm for this qualitative and innovative happening!

The event revealed new make-up trends for winter 2009 in exceptionally trendy venues, set up for the occasion in Zurich and Geneva.

Aged between 18 and 35, guests discovered the secret practices of “smoky eyes” as well as other make-up techniques used in fashion and photo shootings, under the keen eye of Nicole Hermann, renowned professional make-up artist.

Taking inspiration from New York style atmosphere, must features included a DJ, tasty appetizers, home-made fruit cocktails and many other surprises ...
Key ingredients which definitely helped ignite the crowd!

www.mnystudios.ch